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Package pricing is perfect for... [QTMM 1/24/13]

Have you ever thought about "package" pricing -- where you package basic services at set prices? Today's tip offers the 7 steps to create your own packages.

I wrote on the Marketing Mix Blog that package pricing is the best response to that ridiculous question, "How much is a web site?"

And I featured the 3 packages I helped Jill Anderson of Jilllynndesign.com develop for her web design services. (BTW this pricing strategy works well for logos, copywriting and consulting.)

These packages started increasing Jill’s business as soon as she started telling prospects about them. “After working with you to develop my packages page, I'm happy to say it works great. I love having my prices listed freely on my site. It means that people who do reach out to me have a general idea of costs and I weed out the tirekickers. And a few folks have easily agreed to the higher priced packages without much upsell effort on my part :)”

Today's tip provides the 7 steps to take to develop your own packages.

Over 2 months, Jill and I created her packages. Here's how:

Step 1: Choose what you want to offer as a package. Ideally, it’s the service you want to do more of.
Step 2: Make a comprehensive list of all the features and details included in that service. Then price it; figure out what you must charge to do it profitably. That’s your top tier.
Step 3: Take that list and subtract everything that wouldn’t be necessary for a “basic” bare bones version. That’s your bottom tier. Price that one the same way.
Step 4: Now that you’ve got your two ends of the spectrum, find the middle tier. Give it a price.
Step 5: Put the packages away for a few days.
Step 6: Come back to it a few days later and see if it makes sense.
Step 7: Revise as many times as necessary -- the language, the pricing, the balance of features -- until it’s right.

That should get you started. And if you're not sure if package pricing is right for you, I'll help you figure it out. Take advantage of my free mentoring session...